I design and build useful and engaging websites that solve real problems for my clients.
I believe that web design should be equally focused on how a site works as well as how it looks, that a site should be judged by how well it converts visitors into fans / subscribers / supporters / voters / customers, and that the best design is simple and unified.
Every project I work on begins with the branding. I can help you to craft a brand identity from scratch with a new logo, typography, colors, and design guidelines, or I can work with your existing branding to ensure that the new project fits into your overall strategy.
Designing and building websites is my passion. I design with an eye on usability and minimalism, and code my sites by hand to ensure that the underlying HTML/CSS is as elegant and streamlined as possible. My objective with any site is to drive visitors towards a predetermined conversion goal – whether that’s signing up as a volunteer, joining the site as a commenter, or buying a product.
50% or more of your traffic may be coming via mobile devices – iPhones, Androids, iPads, etc – perhaps even more if you do a lot of blast email and social marketing. If your site isn’t optimized for mobile, either through a responsive design or a mobile plugin, you may lose a lot of this traffic and potential conversions. I can help you build a solid mobile strategy at the outset of your redesign, rather than trying to graft a solution on after the fact.
Having great content isn’t enough nowadays. You need to drive your audience to your content, and I can help you design a strategy to promote your content through Facebook, Twitter, email, and more. Your objective should be more than simple syndication and publishing – you’re trying to drive conversation and interaction with your content. Communities are always more resilient than audiences.
While web design is my primary focus, 15-20% of my work is destined for print. I’ve designed invitations, business stationery, campaign signs, direct mail, and more.